How to track your revenue in ClickUp as a designer

You know how important it is to track your revenue. But how do you actually do this? Spreadsheets are a logical choice, but most creatives don’t like working with them. And it's probably not just the spreadsheet, it's looking at numbers in general. As most of my clients are creatives I worked on creating a revenue overview that did not involve spreadsheets. Enter ClickUp.

Read More

4 steps to start treating your business more like a business

I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business? That’s why in this blog, I am looking at where to start when you’re feeling this way.

Read More

Are you afraid to treat your business more like a business?

I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business?

That’s why in this blog, I am looking at what might be causing you to be fearful to treat your business more like a business, what the impact of this can be and how the results are often the opposite of what you expected would happen.

Read More
Brand Strategy, Branding, Business Foundation Stephanie Taale Brand Strategy, Branding, Business Foundation Stephanie Taale

What is the difference between brand discovery and brand strategy

Many designers have adopted the title of brand strategist and called a section of their process brand strategy. My question for you is: Are you really offering brand strategy? Or is it 'just' brand discovery? That's why in this blog we're looking at the difference between brand discovery and brand strategy so that you can make sure, it's very clear for your clients what they can expect from your services.

Read More

How we decide the custom plan for your mentoring program

Working together with a business mentor to set your business up for success is a big step. It is not only very exciting but probably also a bit scary because of the monetary investment. So, today I wanted to share more about the mentor program that I offer and how we create your custom mentoring program

Read More
Business Strategy, Business Foundation, Pricing Stephanie Taale Business Strategy, Business Foundation, Pricing Stephanie Taale

How to price your design packages for profitability

Pricing your services is one of the toughest things you need to do. Because your pricing is not just a number, there are often a lot of emotions connected to your pricing. But these emotions are not serving you when it comes to building a profitable business. So that's why this blog dives into a 6-step plan to price your services based on data, not on feelings. So that you can transform your business to be more sustainable and profitable.

Read More
Brand Strategy, Business Foundation Stephanie Taale Brand Strategy, Business Foundation Stephanie Taale

What's the difference between a target market, a niche and an ideal client?

You know you need to define your ideal client or customer. But those avatar exercises don't really seem to work and then you're also supposed to niche down while you don't want to tie yourself down too much and then there's also a target market you need to focus on. Yep, that's quite confusing.

So in this blog, we're diving into what a target market, a niche and an ideal customer is, how these relate to each other and how these come into play on your marketing.

Read More
Brand Strategy, Business Foundation Stephanie Taale Brand Strategy, Business Foundation Stephanie Taale

How to find focus and direction in your business

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

Read More