Articles to help designers transform their business to be more profitable & sustainable and less overwhelming
How to track your revenue in ClickUp as a designer
You know how important it is to track your revenue. But how do you actually do this? Spreadsheets are a logical choice, but most creatives don’t like working with them. And it's probably not just the spreadsheet, it's looking at numbers in general. As most of my clients are creatives I worked on creating a revenue overview that did not involve spreadsheets. Enter ClickUp.
4 steps to start treating your business more like a business
I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business? That’s why in this blog, I am looking at where to start when you’re feeling this way.
Are you afraid to treat your business more like a business?
I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business?
That’s why in this blog, I am looking at what might be causing you to be fearful to treat your business more like a business, what the impact of this can be and how the results are often the opposite of what you expected would happen.
What is the difference between brand discovery and brand strategy
Many designers have adopted the title of brand strategist and called a section of their process brand strategy. My question for you is: Are you really offering brand strategy? Or is it 'just' brand discovery? That's why in this blog we're looking at the difference between brand discovery and brand strategy so that you can make sure, it's very clear for your clients what they can expect from your services.
How we decide the custom plan for your mentoring program
Working together with a business mentor to set your business up for success is a big step. It is not only very exciting but probably also a bit scary because of the monetary investment. So, today I wanted to share more about the mentor program that I offer and how we create your custom mentoring program
How to price your design packages for profitability
Pricing your services is one of the toughest things you need to do. Because your pricing is not just a number, there are often a lot of emotions connected to your pricing. But these emotions are not serving you when it comes to building a profitable business. So that's why this blog dives into a 6-step plan to price your services based on data, not on feelings. So that you can transform your business to be more sustainable and profitable.
How an ascension model can be used by designers
In this blog, we are using your ideal week to see what kind of product suite, using an ascension business model, will help you make your vision come through. And how to create a phased approach (a strategic plan) to get there.
Always do what’s right for YOU in YOUR business!
Feel like you’re doing all the things right, but you’re not seeing the results? There are so many ways to run your business but it just does not work if that isn't the right method for you.
So in this blog, we're diving into why you always do what’s right for YOU in YOUR business so that you don't burn out
What's the difference between a target market, a niche and an ideal client?
You know you need to define your ideal client or customer. But those avatar exercises don't really seem to work and then you're also supposed to niche down while you don't want to tie yourself down too much and then there's also a target market you need to focus on. Yep, that's quite confusing.
So in this blog, we're diving into what a target market, a niche and an ideal customer is, how these relate to each other and how these come into play on your marketing.
What is the difference between a Brand Strategist and a Brand Designer?
There’s quite a bit of confusion about what the difference is between a Brand Designer and a Brand Strategist. In this blog, I will walk you through what the difference is and when to hire a brand strategist or a designer.
How to find focus and direction in your business
I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience
How to identify your ideal customer or client
Step 5 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out. We are now talking about defining who your ideal client is
How can you make your business stand out
Step 4 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values and beliefs we are now getting into how you can make your business stand out.
How to write the core values of your business
Step 3 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission and your why we are now getting into how you can define your values and beliefs.
How to define your why or purpose
Step 2 of the Brand Foundation Series. Where the first post in the series talked about your vision and mission we are now getting into how you can define your why.
Why having a vision and mission is so important
Step 1 of the Brand Foundation Series is about your vision. Your vision is how you would like things to be in the future. You can see this as your big dream for your business. What success will look like for you? What do you aspire your business to be?
The Brand Foundation Series
Wrap up of the Brand Foundation Series - everything you need to know when you want to build a brand your clients will love. In this post, I am talking about the next steps you need to take to combine everything you have learned from this series