When you embrace your role as a problem solver, it opens doors to exciting opportunities! You can charge more for your design projects, offer additional services like clarity calls and brand audits, and diversify the income streams within your business – all while providing valuable solutions in shorter timeframes. In this blog, we will delve into the first reason and explore actionable strategies to reposition yourself as a problem-solving designer.

You've probably noticed that it's one thing to have an action plan to optimise and streamline your client processes, increase your pricing or launch a new service, but that it's a whole other thing to consistently keep taking action to complete the steps on your action plan. So in this blog, I’m diving into 4 things to consider when creating an action plan to make sure you'll actually implement it.

I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business? That’s why in this blog, I am looking at where to start when you’re feeling this way.

I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business?

That’s why in this blog, I am looking at what might be causing you to be fearful to treat your business more like a business, what the impact of this can be and how the results are often the opposite of what you expected would happen.

Many designers have adopted the title of brand strategist and called a section of their process brand strategy. My question for you is: Are you really offering brand strategy? Or is it 'just' brand discovery? That's why in this blog we're looking at the difference between brand discovery and brand strategy so that you can make sure, it's very clear for your clients what they can expect from your services.

So what if instead of setting ‘random’ or vanity goals like growing newsletter subscribers to 2000 we would set our business goals based on our business and life vision? Isn't that the key to transforming your business to be more aligned? For it to be less draining and overwhelming? In this blog, I walk you through the 4 steps to turn your vision for your business into actionable goals.

Setting goals, breaking them down into actionable steps & then following up. Let's look at a slightly different approach you can take so it's manageable

In this blog, we are using your ideal week to see what kind of product suite, using an ascension business model, will help you make your vision come through. And how to create a phased approach (a strategic plan) to get there.

Case Study Business Clarity by Stephanie Taale - Mentor and Brand Strategist for designers for Sarah Shuttle Creative - Luxury Brand & Website Design

I could offer tips on spotting these red flags during calls, which might save you a few headaches. But that won't address the issue of attracting these "bad fit clients." Let's explore how, after identifying your ideal client, you can ensure that the potential clients who book a consultation call truly align with your ideal client profile. In essence, we'll discuss how to qualify your leads effectively.

Feel like you’re doing all the things right, but you’re not seeing the results? There are so many ways to run your business but it just does not work if that isn't the right method for you.

So in this blog, we're diving into why you always do what’s right for YOU in YOUR business so that you don't burn out

Mentor Program Case study of Francesca Davis - Brand Coach by Stephanie Taale - Mentor and Brand Strategist for designers

You know you need to define your ideal client or customer. But those avatar exercises don't really seem to work and then you're also supposed to niche down while you don't want to tie yourself down too much and then there's also a target market you need to focus on. Yep, that's quite confusing.

So in this blog, we're diving into what a target market, a niche and an ideal customer is, how these relate to each other and how these come into play on your marketing.

Brand Clarity Case study of Eve Rose Coaching - Lifestyle coach by Stephanie Taale - Mentor and Brand Strategist for designers

There’s quite a bit of confusion about what the difference is between a Brand Designer and a Brand Strategist. In this blog, I will walk you through what the difference is and when to hire a brand strategist or a designer.

Mentor Program Case study of Kam Sokhi -Mind, Body & Eating Coach by Stephanie Taale - Mentor and Brand Strategist for designers

Mentor Program Case study of Under 1 Roof by Stephanie Taale - Mentor and Brand Strategist for designers

If you are in a market where you have a ton of competition, where everyone offers the same kind of services, with the same features and benefits and offers the same transformation for their clients how can you stand out? In this blog, I walk you through 5 approaches to brand differentiation

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience