Articles to help designers transform their business to be more profitable & sustainable and less overwhelming
How to craft your brand message
Step 9 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors, creating your ideal client profile. The 9th step will look into crafting your brand messaging
How to create your ideal client profile
Step 8 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors. The 8th step will look into creating your ideal client profile
Case Study - Mentoring Program - Get Lost in Italy
Mentor Program Case study of Get Lost in Italy by Stephanie Taale - Mentor and Brand Strategist for designers
Market research for designers in 5 easy steps
Step 6 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. We are now exploring how you do market research on your audience
How to identify your ideal customer or client
Step 5 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out. We are now talking about defining who your ideal client is
How can you make your business stand out
Step 4 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values and beliefs we are now getting into how you can make your business stand out.
How to write the core values of your business
Step 3 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission and your why we are now getting into how you can define your values and beliefs.
How to define your why or purpose
Step 2 of the Brand Foundation Series. Where the first post in the series talked about your vision and mission we are now getting into how you can define your why.
Why having a vision and mission is so important
Step 1 of the Brand Foundation Series is about your vision. Your vision is how you would like things to be in the future. You can see this as your big dream for your business. What success will look like for you? What do you aspire your business to be?
The Brand Foundation Series
Wrap up of the Brand Foundation Series - everything you need to know when you want to build a brand your clients will love. In this post, I am talking about the next steps you need to take to combine everything you have learned from this series
What is a brand review?
You can see a brand review as a yearly check-up. Just like the one you have for your car or your health. The main focus of the brand review is your business, your personal brand and your website and how you can create a strategy to reach your goals. Think of business basics like mission and vision, ideal client and niche assessment, product/service assessment, review of your current visual brand, brand consistency, website statistics, structure, SEO and overall website style set up.