Case Study - Mentoring Program - Get Lost in Italy

Jul 26

Mentoring Case study - Get lost in Italy by Flourish Online Management

Get lost in Italy - Susan Dufresne

Get lost in Italy is a blog run by Susan Dufresne. On the blog she writes about her life after quitting her corporate job in the United States, selling everything and moving with to Italy with her 2 dogs. She writes about her travels, experiences with the culture, language and the people in a small village in Southern Italy.

Website: www. getlostinitaly.com

Instagram: @getlostinitaly_

Facebook: getlostinitaly

The challenge

Susan and I got to talk 3 months after she launched her blog after it already being in her thoughts for 2 years. As she was new to blogging and having her own business she felt there was such much to learn and she could use some help with that. The main struggles for her were:

Her lack in knowledge about SEO
Not having a clear direction on where to focus her time and efforts
Not having workflows in place
She needed more structure for her content planning and strategy
How to use social media to gain visibility and drive traffic to her blogs

THe program

Based on the struggles Susan mentioned in our first call and the goals she had a custom program was created.

The overall goals of the weekly calls:

Get ideas and guidance on how to drive traffic to the blog
What content could be created to drive that traffic
The most effective places for this content to be published
Create a content plan and use the same topic across channels
Work towards creating visibility for May workshops

Month 1: Foundation

Work on clarity around the audience and where to find them
Evaluate current website traffic
Define keywords to include in SEO (page titles, descriptions and blogposts)
Create a worksheet to track results of social media and website traffic

Month 2: Marketing strategy

Use finding from month 1 to create and implement a social media strategy
Set up strategy per channel per call

Month 3: Create May workshop offer

Work on creating the offer
Strategy to promote the offer

But while Susan was working on the Brand Strategy Questionnaire to dive deeper into elements like her vision, her goals and what succes would look like she realised she did not want to offer workshops. She had been advised by several people this would be a good way to monetise her business and it seemed like a good idea. But while really taking the time to think about her vision she felt it would not be the right thing for her. So in stead of working on the workshops in month 3 we spend on setting up her email marketing program and a free resource for her audience.

The results

After working together for 3 months Susan has achieved some amazing results from having a content strategy that has her posting blog posts, newsletters and social media content regularly, to being contacted for collaborations and an interview via social media as well as quadrupling her website traffic.

Testimonials-carousel

“I did not have a solid foundation and an overall strategy. I had lots of ideas but no direction.”

I liked that you spent the time, no matter how time-consuming or trivial, to help me to learn the process of setting up a brand strategy. It is important that potential clients know how broad your knowledge is and how dedicated and professional you are in all aspects of the coaching experience and that you provide such detailed and personalised coaching.

My business did a complete 180 and I'm not sure I could even say I had a business before our coaching sessions. My 3-month coaching experience with you was the best investment I ever made. I learned so much in a short period of time. And I am very focused now, will continue to learn on my own and with our monthly sessions, but feel confident moving forward.

Susan Dufresne - Get Lost in Italy

Her new goal is to learn all about video creation and editing and I can not wait till she is starting her YouTube channel where she is showing all that Italy has to offer.

I need this as well!