I could offer tips on spotting these red flags during calls, which might save you a few headaches. But that won't address the issue of attracting these "bad fit clients." Let's explore how, after identifying your ideal client, you can ensure that the potential clients who book a consultation call truly align with your ideal client profile. In essence, we'll discuss how to qualify your leads effectively.

Feel like you’re doing all the things right, but you’re not seeing the results? There are so many ways to run your business but it just does not work if that isn't the right method for you.

So in this blog, we're diving into why you always do what’s right for YOU in YOUR business so that you don't burn out

Mentor Program Case study of Francesca Davis - Brand Coach by Stephanie Taale - Mentor and Brand Strategist for designers

You know you need to define your ideal client or customer. But those avatar exercises don't really seem to work and then you're also supposed to niche down while you don't want to tie yourself down too much and then there's also a target market you need to focus on. Yep, that's quite confusing.

So in this blog, we're diving into what a target market, a niche and an ideal customer is, how these relate to each other and how these come into play on your marketing.

Follow along with the process of creating the website for Jessica Mertz from Honey Fox Films - Wedding & Elopement Videographer

Brand Clarity Case study of Eve Rose Coaching - Lifestyle coach by Stephanie Taale - Mentor and Brand Strategist for designers

There’s quite a bit of confusion about what the difference is between a Brand Designer and a Brand Strategist. In this blog, I will walk you through what the difference is and when to hire a brand strategist or a designer.

Follow along with the process of creating the sales page for Her Podium - Public Speaking Programs for Women

Mentor Program Case study of Kam Sokhi -Mind, Body & Eating Coach by Stephanie Taale - Mentor and Brand Strategist for designers

Mentor Program Case study of Under 1 Roof by Stephanie Taale - Mentor and Brand Strategist for designers

If you are in a market where you have a ton of competition, where everyone offers the same kind of services, with the same features and benefits and offers the same transformation for their clients how can you stand out? In this blog, I walk you through 5 approaches to brand differentiation

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

So you are spending a lot of time on your marketing because well, you need clients. And while scrolling on Facebook and Pinterest is fun, you’re there for a reason. Your business needs clients. Right? So let’s talk about the customer journey and how you can go from a potential client seeing you for the first time to the working with you.

Step 9 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors, creating your ideal client profile. The 9th step will look into crafting your brand messaging

Step 8 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors. The 8th step will look into creating your ideal client profile

Mentor Program Case study of Get Lost in Italy by Stephanie Taale - Mentor and Brand Strategist for designers

Step 7 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience. We will now look at how to perform research on your competitors

Step 6 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. We are now exploring how you do market research on your audience

Step 5 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out. We are now talking about defining who your ideal client is