Articles to help designers transform their business to be more profitable & sustainable and less overwhelming
The thing that stops you from working fewer hours
Have you been so busy delivering the best possible brands and websites to your clients that over the years, the client work has taken over your whole business? And are you waiting till you feel ready to work fewer hours? Then this post is for you
4 steps to start treating your business more like a business
I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business? That’s why in this blog, I am looking at where to start when you’re feeling this way.
Are you afraid to treat your business more like a business?
I talk a lot about being pricing and profitability, about being more productive and using systems to help you with that and about phased approaches to get you from where you are now in your business to where you want to go. But what if all this action taking feels so far away from where you are in your business?
That’s why in this blog, I am looking at what might be causing you to be fearful to treat your business more like a business, what the impact of this can be and how the results are often the opposite of what you expected would happen.
Are you mentally overloaded? Here's how to get rid of your mental to-do lists
Let's talk about something most designers running a business can relate to: the never-ending mental to-do list.
You're probably familiar with it – the notebook filled with hasty scribbles, post-it notes strewn about like confetti, and an ever-expanding collection of random thoughts that never seem to find a home.
It's this mental to-do list that can sometimes make you feel like you're juggling too many tasks at once, and let's be honest, it can be downright exhausting. So in this blog, we will explore how to minimise mental to-do lists.
Dubsado for Designers: How to onboard clients
The goal of onboarding is to make a strong first impression while ensuring a smooth and seamless client journey. It's not just about ticking off formalities; it's a strategic step to set the tone for the entire client experience. That’s why I’ll walk you through how you can use Dubsado to onboard your design clients.
How to streamline your brand or website design client process
Feeling like you're reinventing the wheel with each client project? Writing emails on the fly, dealing with inconsistent processes, and falling short of the client experience you aspire to? What you really need is to streamline and elevate your design workflow. In this blog, we’ll delve into some straightforward strategies to establish clear boundaries, set expectations, and make your workflow smoother – ultimately leaving your clients happier.
How to use a brand or website design consultation to better qualify clients
I don't have to tell you why you need to have consultation calls as a designer. But if you notice that the clients you are working with are often not your ideal clients you want to have a look at how you can improve. One of the main things you can work on is improving your client qualification process. So, let’s discuss how you can qualify your clients with a design consultation call and where in the client process to offer this call.
How to improve your brand discovery process
Timelines that get extended, additional concepts that need to be created and countless rounds of refinements. These are just a couple of things you can run into as a brand or website designer during client projects that can cause a lot of frustration. You can tackle this by improving your brand discovery process. So, let’s discuss what exactly a thorough brand discovery process is and how you can set this up.
What is the difference between brand discovery and brand strategy
Many designers have adopted the title of brand strategist and called a section of their process brand strategy. My question for you is: Are you really offering brand strategy? Or is it 'just' brand discovery? That's why in this blog we're looking at the difference between brand discovery and brand strategy so that you can make sure, it's very clear for your clients what they can expect from your services.
How to set your goals for 2024
So what if instead of setting ‘random’ or vanity goals like growing newsletter subscribers to 2000 we would set our business goals based on our business and life vision? Isn't that the key to transforming your business to be more aligned? For it to be less draining and overwhelming? In this blog, I walk you through the 4 steps to turn your vision for your business into actionable goals.
What to do if your big goals seem to be unreachable
Setting goals, breaking them down into actionable steps & then following up. Let's look at a slightly different approach you can take so it's manageable
How to get started with time tracking
It can be daunting to figure out how to track your time and what to do with it after you've tracked it.
So in this blog, we'll look at: How to get started with time tracking, how to evaluate how you're spending your time and what's next after you've gained insights into where your time is going
How we decide the custom plan for your mentoring program
Working together with a business mentor to set your business up for success is a big step. It is not only very exciting but probably also a bit scary because of the monetary investment. So, today I wanted to share more about the mentor program that I offer and how we create your custom mentoring program
How to price your design packages for profitability
Pricing your services is one of the toughest things you need to do. Because your pricing is not just a number, there are often a lot of emotions connected to your pricing. But these emotions are not serving you when it comes to building a profitable business. So that's why this blog dives into a 6-step plan to price your services based on data, not on feelings. So that you can transform your business to be more sustainable and profitable.
How to use time blocking to structure your week as a designer
We all feel there is never enough time to do everything we want to do. In this blog, we’re sharing how theme days & time blocking can structure your week.
Use these 2 steps to create time to work on your business
You’re working evenings and weekends (and have been for a long time) to finish this client work. You're stuck in a loop. To establish solid processes and boundaries, preventing timelines and scopes from spiralling out of control: You've got to streamline your processes, trimming down hours spent on client onboarding and admin. 3-hour custom proposals are really not needed… To streamline effectively, you need more time away from client projects. This blog dives into the 2 steps to create more time to work on your business
How an ascension model can be used by designers
In this blog, we are using your ideal week to see what kind of product suite, using an ascension business model, will help you make your vision come through. And how to create a phased approach (a strategic plan) to get there.
How defining your ideal week as a designer can help you reach your goals
In this blog, we are using your big-picture goal to define your ideal week by breaking it down and being proactive to align your life with your business.
5 steps to perform a monthly business review as a designer
As a designer responsible for every aspect of your business, you're no stranger to the juggling act that comes with it. You're not just the creative mind; you're the accountant, the project manager, and the marketing guru. The weight of running a design studio can sometimes feel overwhelming, but taking a moment each month to reflect can make a world of difference. This process can be your secret weapon in achieving financial stability and sustainability.
Case Study Business Clarity - Sarah Shuttle Creative
Case Study Business Clarity by Stephanie Taale - Mentor and Brand Strategist for designers for Sarah Shuttle Creative - Luxury Brand & Website Design